The internet is one place which allows people to create business and social connections, share and gather information and collaborate on online projects. By the year 2016, 80 percent of the entire population amounting to be around 5.8 billion will be using the internet. Web 2.0 has a remarkable impact and it has become an important part of everyone’s life as well as work. Anticipating the future trends in information technology and forecasting what new innovations the future will bring helps tactical planners to get ready and keep equipped for the upcoming competition.
Social media has almost taken over the business world; it serves as a very effective and efficient marketing tool. The increase in the use of social media as compared to industrial media is evident from the fact that there are over 2 billion Google searches per day, over 0.4 billion blog readers worldwide, over 22 billion tweets and more than 200 million videos viewed on YouTube every day. The increase in traffic is driven by the rich internet applications and web 2.0. The additional features of Web 2.0 include online media (video, music), search engine, mashups (APIs), RSS syndication and aggregation and much more. These features have well represented the attraction of the internet. A professional research suggests that social media provides benefit to marketers in terms of locating and generating qualified prospects, reducing the overall marketing expenses, getting new partners, increasing web traffic and most significantly gaining an overall eyeball for the business.
Web 3.0 and the developments in artificial intelligence and computing will be the upcoming trends in IT. Web 3.0 which is also known as Semantic Web is all about machines interacting with other machines using higher level of artificial intelligence. Semantics equipped computers will be able to provide solution to intricate semantic optimization problems, thus providing users with experience which is more affluent and more relevant. This future development will come out as a highly attractive enterprise platform.
Today, the web is mostly accessed through a personal computer. However, the upcoming de